SFMTA asked me to design a set of icons for their 2015 Annual Report "Future in Focus" depicting various transportation modes and services for the agency. I presented them with several style options, and after a few rounds, we arrived at a simple flat style that complemented their brand and simplified the content of the annual report.
The icons were also produced in PNG and SVG format so they would have the option to use them for social media and on their website.
