Explore + Design + Create

Hello! I'm Fernando Monroy, an Art Director, Graphic Designer and Illustrator based in San Francisco. When it comes to exploring, I love traveling the world. I have visited 25 countries and 120+ cities. When it comes to design, I'm passionate about mixing research, intelligent design and creative problem-solving skills to develop the most dynamic, memorable, and effective communications solutions for my clients. Let's create your next project together. 
Diverse and extensive experience in Art Direction, Graphic Design, and Project Management. Able to develop and manage multiple projects and campaigns of varying sizes and complexity from concept to completion, on time and within budget.
Knowledge, management and implementation of brand standards, brand refinement, brand collateral, brand scalability and production. Extensive experience working and with printers, copywriters, photographers, illustrators and industry related vendors. 
I'm a visual designer who can solve complex design problems. Possess clear understanding of user experience, user interface, and web design. Work primarily with web layouts and deliverables, including: icons, infographics, banner ads, social media assets, and presentations. Fully aware of how front-end developers work, and the languages they use. I'm not a coder, but know how to communicate with those who do.
I love turning data into rational and visible imagery that users can readily grasp and understand. Simplicity is the key to information design. The aim is clarity. I follow five simple steps when it comes to information design: 1. Work with solid data. 2. Get to the point. 3. Pick the right tool for the job. 4. Highlight what is important. 5. Keep it simple. 

PRINT Design

• Advertising
• Annual Reports
• Brand Standard Development
• Collateral
• Direct Mail
• Over Sized Signage
• Illustration


• User Interface Design
• Banner Advertising
• E-Mail Campaigns
• Website Design
• Social Media Assets


• Info Graphics
• Power Point Presentations
• Document Design
• Way Finding
• Charts & Graphs 
• Mapping
• RFP Proposals


Financial Services
Baker Avenue Asset Management
The Golub Group
Great Gable Partners  
NHA | Advisors  
Investment Property Capital
Wedbush Securities

High Tech
Apogee Technologies
C2E – Carbon2Efficiency  

Public Agencies
Community Health Network
Golden Gate Concourse Authority
Marin County Library Foundation  
SF Environment
SFO Medical Services  
SF Municipal Transportation Agency
San Francisco Public Utilities Commission

Pacific Gas & Electricity 

Public Relations
Barnes Clarke Inc.
Davis & Associates
Meritt Smith Consulting  

Non-Profit Organizations
Catholic Charities San Francisco
Hispanic Scholarship Fund
Real Estate Firms
Anchor Realty
Babrbagelata Real Estate
Better Homes & Gardens Real Estate  
Caldecott Properties
Maefield Development
7×7 Properties, Inc.
San Francisco Marketing
SF Real Estate Round Table

Real Estate Developments
Allied Paper Company, Oakland
Arden Estates, San Francisco
Capri South Beach, Miami 
Harriett Street Lofts, San Francisco
Hazell Dell Crossing, Indiana
Louise Row, Oakland
Olathe Terrace, Kansas 
The Landmark, San Francisco
The Mullen Buildings, San Francisco
The Strand, Miami 
200 Wilking Way, Sonoma


Darwin Tejada, McGuire Real Estate 
Donna Cooper, Hill and Co.
Gregg Lynn, Sotheby’s International Realty
Linda Gordon, Sotheby’s International Realty
Mary Lou Castellanos, Sotheby’s Realty
Marla Moresi-Valdez, McGuire Real Estate
Mollie Poe, Pacific Union Real Estate
Rob Levy, Sotheby’s International Realty
Paul Lobosco, Coldwell Banker

California Carpet
Forma Home & Kitchen
Marin Outdoors
Metro Floors
Renelle Skin Care
Wallbeds n’ More
Sausalito Jewelers 

Food and Beverage
Cafe Cakes N’ Places
Cafe 650
Henry’s Burgers  
Sun Star Events @ Sun
Sushiholic Japanese Bar & Grill
Root Cafe @ Google
Tommaso’s Restaurant

Wine Industry
Allston Vineyards
Baker Family Reserve
Prophet Wine
The Vin Club
Tommaso’s Wine Club 
Vin Nostro

Sport Products & Organizations  
Hugo Perez Elite Training
Mountain View Los Altos
Novato Lacrosse Club
Tiburon Peninsula Soccer Club
TOCA — Soccer Ball Machine

Phone: 1.415.254.0479
Email: fern@fernandomonroy.com
© 2018 Fernando Monroy. All Rights Reserved.